Leadership Launch Excellence
Introduction
The adage “you only get one opportunity to make a great first impression” holds especially true when launching a new product. The success of a launch is directly influenced by how well first-line managers prepare their sales teams before, during, and after the launch. This blended training program ensures managers develop leadership, coaching, and planning skills to drive launch excellence. By integrating a structured planning tool, managers will be equipped to set their teams up for success and adjust strategies in real time.
Performance Objectives
By the end of this program, managers will be able to:
- Develop and communicate a compelling launch vision to align and inspire their teams
- Use a structured tool to plan, track, and adjust execution before, during, and after the launch
- Apply coaching techniques to support executional excellence across three launch phases
- Sustain motivation and engagement throughout the launch cycle
- Use performance data to refine post-launch execution and ensure continued success
Summary
This training program provides first-line managers with a repeatable, data-driven framework for successfully launching new products. By combining leadership and coaching with structured planning, managers will gain the confidence and skills to drive executional excellence from pre-launch through sustained market impact.
