If your sales team isn’t meeting its quotas, your training programs may not be engaging enough. Gamification in sales training can improve information retention and overall engagement. Romar Learning Solutions explains the benefits of gamification in sales training:
Understand real-world applications
Sales representatives don’t thrive in theory-based programs. To adopt new techniques, they must understand the real-world applications of these skills. Trainers can demonstrate real-world applications through games involving interactive activities that record progress and make learning competitive.
Interactive games are hands-on, allowing sales reps to work in teams and apply their new skills in realistic scenarios for greater mastery. Some of these games include simulations or fun knowledge checks.
Leverage new technology
Sales reps constantly utilize emerging technologies to present new information to their customers. What better way to enhance sales training programs than by incorporating new, cutting-edge technology into educational games?
Technology supports social learning, as sales reps can use social media, forums, polls, and more to collaborate and gain peer feedback.
Enliven data analysis
A deep understanding of the product, the market, and competitors is the basis of a large part of professional sales. Sales reps must understand their product’s features and benefits and know how to present this information to customers. This is where gamification comes in!
Pop-quiz games, like sales Jeopardy, are great ways to test sales reps’ knowledge. Competing for points against their peers will help them memorize important figures and data.
Interested in learning how to build interactivity into your sales training programs? Romar Learning Solutions is now offering on-demand training that teaches trainers how to develop a curriculum that will engage and motivate learners to take charge of their learning and develop new skills. Learn more about this course and get started building interactivity into learning!
Click here to learn more about our services and upcoming webinars. Don’t forget to follow us on Facebook, Instagram, Twitter, and LinkedIn.
