Are Your First-Line Leaders Ready to Launch?
Launching a new product in the pharma, biotech, and medical device industries isn’t just about the science—it’s about executional excellence. Launch success is determined long before a product reaches the market. The missing link? First-line managers.
Too often, companies invest heavily in training sales representatives but overlook the leaders who drive execution in the field. If your managers lack the right coaching and strategic planning skills, even the most promising product can fall short of expectations. It’s not uncommon for inexperienced leaders never to have launched a product as a leader.
We’re changing that. Introducing our new blended learning solution: Leadership Launch Excellence.
Why First-Line Managers Need Launch Leadership Training
- One chance to get it right. A poor launch can set back market adoption for years.
- Coaching drives execution. Sales representatives need real-time coaching to translate strategy into action.
- Planning creates alignment. Without a structured plan, teams lack focus and efficiency.
Our Leadership Launch Excellence program is designed to ensure that first-line managers are fully equipped to lead their teams through every stage of launch—before, during, and after.
What Makes This Training Different?
Blended Learning Approach – Combines virtual, in-person, and field coaching for lasting impact.
Leadership Launch Excellence ensures managers drive strategy with precision.
- Launch planning tool – A structured, Excel-based resource that managers develop, track, and adjust their launch plans in real time.
- Coaching for impact – Managers learn to motivate, coach, and sustain momentum throughout the launch process. We will integrate your coaching model into the training. If you don’t have one, we can provide one.
- Launch initiation – Managers will learn to develop enthusiasm for the launch day to ensure a successful start.
- Pre-launch: virtual training & planning – Managers create their launch vision, assess team readiness, and begin structured business planning.
- Live workshop: hands-on execution & coaching – Interactive sessions refine launch plans, apply coaching skills, and build executional agility.
- Post-launch: data-driven adjustments & field coaching – Managers track performance, refine strategies, and sustain team motivation.
The Payoff
- Stronger sales execution from day 1 of the launch
- Better coaching conversations that drive sales representatives’ performance
- Increased manager confidence in leading successful launches
- Higher ROI on launch investments through structured planning and real-time adjustments
Are you ready to elevate your next launch? Let’s set your managers up for success!
Contact us today to learn how Leadership Launch Excellence can transform your launch strategy.
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